https://uhi.onlinesurveys.ac.uk/support-garment-survey-final

UK academics, NHS experts and an award winning international entrepreneur have come together to launch the globe's first indepth University study into knickers and quality of life.

Backing the independent University and NHS led academic research is the award winning innovative Vanilla Blush. The UK-based global-brand specialises in garments for people living with a colostomy, ileostomy or a urostomy, which are all categorised as Stomas. 

The health and fashion company's CEO, Nicola Dames, who has had a Stoma since 2006, said: "This is very exciting as it is a world first. I am a former NHS specialist nurse, as well as someone who lives with an Ileostomy. I know about my life experience. I know about our customers life experiences. However, to have a comprehensive academic study will help everyone understand beyond the anecdotal to the universal."

Dublin-born Dames added: "I am happy that this research will help everyone involved with Stomas, no matter the person, no matter where they live and no matter what job a person is doing. It is a common mistake across life in which people give solutions to problems before they even find out what exactly is the problem."

Professor of Health Services Research Dr Gill Hubbard, lead researcher, said: "There is approximately 130,000 people living with a Stoma in the UK. Some peope who have a Stoma feel ashamed and embarrassed. They are afraid that their Stoma bag will leak or other people will see it under their clothing." 

Dr Hubbard warned against possible resultive marginalisation and sedantry lifestyle, adding: "Many of them do not socialise or engage in activities that they enjoyed in the past. Not all patients are told about specially designed underwear to support them. This study aims to remove the stigma and taboo about discussing poo and underwear." 

The academic research is being carried out by NHS Highlands, as well as the Universities of the Highlands and Islands, and Leeds, as well as St Mark's Hospital. The short survey can be found here:

https://uhi.onlinesurveys.ac.uk/support-garment-survey-final